Dr Laurent Dumas
A complete website redesign and a new bilingual brand identity, with no loss of SEO rankings.

The Strategic Challenge
Completely redesign the visual identity and website of Dr Laurent Dumas, aesthetic surgeon, in a bilingual French/English version, while preserving all of the SEO rankings already earned.
Website redesign, brand identity and bilingual FR/EN content.
Analysis & Leak Detection
Audit findings & identified failures
The in-depth audit revealed significant losses along the conversion journey: no unified server-side tracking, loss of algorithmic signals and unqualified audience targeting, leading to inflated costs per acquisition.

The Deployed Architecture
We designed a new brand identity from A to Z — logo, art direction, photography — then structured a modern, fast, multilingual website. The SEO architecture was migrated with precision to keep every existing ranking.


Transforming the Experience


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